Dynamic Optics, a spin off company of the Italian National Research Council, has developed an innovative technology for lens deformation that is based on Shape Memory Alloy (SMA). The project aim at developing glasses that can automatically adjust their focus on the basis on where the person is looking. Thus once a person puts them on, the objects in front of the person always show clear, no matter at what distance the object is. The project has potentially a major impact on the reduction of usage of any type of glasses from prescription to sunglasses as its capability to adapt to natural vision degradation with aging, reduces considerably the need of new pair of glasses reducing usage of natural resources.